“+25% sales compared to the event's expected target. Fbrand it was a decisive solution for our objective, also in terms of brand positioning.”
These words, spoken by Diletta Capponi of Sky Italia in the video interview after the Bologna Motorshow together with the F1 Simulator promoted by Fbrand, make us fully understand how the cost of the Simulator Formula 1 it is actually a strategic and effective marketing investment.
Listen to the full video interview:
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