“Driving Simulators? When I started they were simple video games... Today they are among the most powerful marketing weapons, but also the object of desires of entrepreneurs and pilots!" – Fulvio Paparo, Founder Fbrand
Who We Are and Why Fbrand
Professional Driving Simulators to Achieve Your Marketing Objectives and More
What does it mean to rely on Fbrand today?
Our Mission
We help companies increase the flow of customers and sales, improving their image and increasing the satisfaction and involvement of their customers, with memorable and successful events, thanks to our Professional Driving Simulators and our exclusive services!
Our Vision
We aim to provide increasingly innovative and functional technological solutions and services to support companies in organizing unique, original, engaging events capable of generating new business. From Virtual Reality, to Artificial Intelligence, to integration with eSports, we are always looking at the future of Driving Simulation.
Founder and History
They were just virtual games, a passion for technology nerds and video game lovers... Today Simulators have become a high-profit marketing investment, as well as prestige products, luxury for a few entrepreneurs, who can and want to enjoy an experience unique, to be envied by everyone.
Professional Driving Simulators Fbrand they are now objects of desire for every ambitious entrepreneur, successful company and professional driver who wants to exponentially improve their driving skills!
Fulvio Paparo, Founder Fbrand, with Niki Lauda, three-time Formula 1 champion driver, twice with Ferrari and once with McLaren. Photo taken in 2016 at the event at the Admiral Casino in Mendrisio, Switzerland).
Fulvio Paparofounder of Fbrand, with Guido Meda, famous commentator on Sky Sport. Photo taken in 2021 at the Sky Sport MotoGP Stand at EICMA 2021, Milano Rho Fiera).
“Helping companies increase the flow of customers and sales, improving their image and increasing the satisfaction and involvement of their customers, with memorable and successful events: this is the purpose of Fbrand! " - Fulvio Paparo
It all started in the 2000s, when a friend introduced me, by chance, to Driving Simulators... And from then on I immediately understood the market potential of these splendid high-tech jewels...
As an entrepreneur I was immediately struck by inspiration. The adrenaline of the race, the emotion of the events, the fun of a virtual challenge, the innovative power of technology: all the ingredients were there for a NEW MARKETING WEAPON. So I got into the business with Fbrand!
Since then I have had only one mission: to transform those video games into very high quality products, synonymous with luxury and technological prestige, with exclusive services ideal for events, fairs, marketing, driver training, eSports, Sim Racing or for personal enjoyment.
When I entered the Simulator market, manufacturers limited themselves to building static driving simulators, for PCs or gaming consoles: decent products, but very far from what we have brought to the market today...
Furthermore, the simulators were offered without adequate marketing and event organization services and skills, without customization. Fbrand has filled these gaps with a comprehensive service that has enabled the success of hundreds of high-level events.
Today Fbrand offers dozens of ultra-realistic Professional Dynamic Driving Simulators (F1 Simulators, Formula E, Gran Turismo, Rally, Motorcycle, Truck, Kart), capable of faithfully replicating all the driving sensations, from speed to braking, from steering to drifting, from driving on dirt roads (Rally) to driving electric motor (Formula E and Electric Car), to the folding on two wheels (MotoGP) up to driving heavy vehicles (Trucks), all with faithful replication of the driving positions down to the smallest details (steering wheel, pedals, seats, gearbox, accessories , etc.).
The Sky Sport Staff, with the commentators Guido Meda, Mara Sangiorgio, Davide Valsecchi, with the Formula 1 Simulator of Fbrand. Photo taken at the 2016 Bologna Motorshow event.
Fulvio Paparofounder of Fbrand, with German Denis, footballer, former striker of Atalanta, Udinese and Napoli. Photo taken in 2014 when German fulfilled his dream of buying an F1 Simulator.
Think about it too... Who wouldn't one day want to be able to speed around at full speed on their car or motorbike, or on a four-wheeled racing car, like a Ferrari F1, or on two wheels, like a Ducati MotoGP, on a dream circuit like Monza, Mugello , Imola, bringing the odometer to 300 km per hour? Everyone would like it... Everyone dreams of it!
Thanks to Fbrand this dream is finally achievable!
In over 10 years we have created hundreds of successful events, designed, produced and sold dozens of Simulators and more...
Every Simulator, every Event, every Customer has had its own great story of success, emotion and fun!
Each Simulator, Event, Customer has its own Story...
CORPORATE EVENTS AND FAIRS
Entrepreneurs, event managers, marketing and sales choose Simulators to make a splash at corporate events and at trade fairs, sublimating their guests and visitors with a jewel capable of generating emotions, positivity and pure adrenaline. And at the trade fair stands they ensure queues of visitors, leaving competitors' stands literally empty!
RELAX AND GAMING AREAS
In companies or in shopping centres, in cinemas or in gaming rooms, simulators attract and delight employees, customers and visitors by projecting them into a world of fun, adrenaline, emotions and pure enjoyment. They are also the ideal tool for Team Building, to combine competitiveness, engagement and entertainment!
AT VIP'S HOME
Many entrepreneurs, footballers, VIPs, or enthusiasts who can indulge in the luxury of a high-tech jewel such as a Professional Driving Simulator, buy it and put it in their home to enjoy it as a prestigious "gem" to be the envy of everyone, and as a moment of personal enjoyment or to share with family and friends.
THE WINNING WEAPON OF PILOTS
Thanks to the Simulators, dozens of professional drivers, including esports, have managed to perfect their driving skills even on a real track in just a few weeks of training! This is possible thanks to the technology that allows us to reproduce ultra-realistic driving experiences with extremely high reliability in the details of driving, cars and motorbikes and circuits.
The next success story could be yours…
Why do you have to rely on Fulvio and Fbrand?
Fulvio is:
- The Founder of the market of Professional Driving Simulators of High Range for Corporate Events, Fairs, Business, Luxury, Pilot training, eSports, Sim Racing, Personal Entertainment;
- Founder of Fbrand, the first reality in Italy and in the world for Professional Driving Simulator Rental for events, fairs and business (short or long-term rental);
- Founder of ESTech Simulators, new operator in the design, production and sale of high-end, customized professional driving simulators (yes, with us you can buy new and used Professional Driving Simulators, personalized according to your wishes and needs);
- Founder of Fdrive Garage Experience, the Professional Driving Simulation Center with the largest and most varied park of Professional Simulators in Italy and in the world, as well as Fbrand and ESTech;
- Creator of the FTechnology standards, for the advanced Driving Simulation technologies present on the new ESTech simulators, and FQuality for quality processes in the company.
Fbrand is:
- The company that organized the most events and fairs with Professional Driving Simulators in Italy and abroad (with international events in Dubai, Munich, Madrid, Amsterdam, Paris, Berlin, Moscow, Shanghai, Scottsdale USA, Switzerland and beyond);
- The company to rely on if you are looking for original ideas for corporate events memorable and successful;
- The company that offers the greatest number of Driving simulators, also at category level;
- The company that offers exclusive services (from Augmented Virtual Reality, to Artificial Intelligence, from Logistics to Photo and Video creation, and more) and allows you to customize every aspect of the simulators (from branding, to hardware and software components, to the in-game car, to the circuits in game);
- The company in the Simulator sector that has had the highest number of in the last 10 years customers, references and testimonials, But also articles from the press.
And again, we are:
- First suppliers of events with simulators for motorsports, F1 teams and more. Among our customers there are: Sky Sports, Genesys (Ferrari Team Partner), Tag Heuer, Petronas, BWT, Alfa Romeo Racing, Geox and not only;
- First suppliers for events with simulators for trade fairs, we have been, among others, to: EICMA Milan, Motorshow Bologna, MIDO Eyewear Milan, Geneva Motor Show, BAUMA Munich, MECSPE Bologna, LetExpo Verona, many others;
- First suppliers for team building events with Simulators, even at ours fantastic location Fdrive Garage;
- First suppliers for events with simulators in shopping centers throughout Italy: we have been to Milan, Rome, Turin, Naples, Florence, Bari, Ancona, Verona, Venice and beyond.
Above is the video interview with Fulvio Paparo, founder Fbrand, from Radio Canale Italia.
It's not over, we are also:
- Top Simulator Suppliers for Car/Moto Dealers;
- First suppliers for Driving Simulators for Electric Cars e Formula E simulators;
- Simulator Suppliers for Autodromes. We have been, among others, to the racetracks of: Monza, Imola, Misano, Vallelunga, Cremona;
- Driving Simulator Suppliers also for Safe Driving Schools;
- Simulator Suppliers for Hotel Bars and Restaurants. We have been, among others, to: Novotel, Radisson Blue, Four Points Sheraton, Hotel de Ville Monza, Casino Admiral Mendrisio (Switzerland);
- Suppliers of Simulator rental for pilot training and with Sale of new and used simulators for pilots and more.
Why choose Simulators Fbrand?
Our Simulators are:
- High-end professional driving simulators, real high-tech jewels, built by high-level engineers, for professional objectives (marketing, professional pilot training) and for high-level fun (luxury);
- Professional Simulators, which clearly differ from the basic level simulators that you can find in electronics stores, in terms of technology, quality of materials, quality and level of hardware, customizations and more;
- Dynamic Simulators, non-static, with high-tech movement systems that faithfully replicate the sensations of driving at speed, acceleration, braking, cornering, etc.;
- Craftsmanship Simulators, Made in Italy, built by engineers and technicians operating in Italy, also with proprietary technologies, requested all over the world.
DISCOVER OUR FANTASTIC SHOWROOM (VIDEO) 🡇
You can try all our Professional Simulators in the Showroom Fdrive in Bergamo, in via Vittore Ghislandi, 33.
And again our Simulators are:
- High Technology and Innovation Simulators, with innovative simulators (e.g. Formula E and electric cars), development of new technologies (e.g. ABS systems, drifting, etc.), or integration of existing technologies (e.g. 3D viewers for Virtual Reality, Artificial Intelligence, etc.) ;
- Simulators of different categories, ready to use: Formula 1, Formula E, Electric Car, Gran Turismo, Rally, Motorcycle, MotoGP, Truck, Kart;
- Simulators Always Updated and Able to Evolve, with flexibility of updates, customizations, integrations and technological upgrades;
- Custom Simulators, for non-standardised solutions, but tailored to the needs and desires of companies, entrepreneurs and pilots.
The Team behind Fbrand
Super Consultant Dedicated to You
For all your needs, a Consultant always with you
Do you want to customize the Simulator, do you want to add services for your event, do you want assistance during the event: at any time and for any need, a dedicated consultant will follow you to ensure that you can dedicate yourself with total focus to the success of your event, the We'll make the simulator work great!
Super Team Marketing & Events
Marketing, Communication and Events professionals
Whether you are a marketing agency, an entrepreneur, marketer, salesperson, manager. events, your interlocutor will always speak your language, fully knowing the best marketing, lead generation and communication strategies and techniques to achieve your profit objectives thanks to the Simulators!
Super Team of Qualified Engineers
Track Engineers, Mechanical, Electronic, Hardware, Software
Make your every wish and customization come true thanks to a team capable of realizing your every need and dream. Do you want a custom car or motorbike in the game? We create it for you! Do you want to race on a new circuit, we will create it for you! Do you want to customize pedals, steering wheel, body? We'll think about it!
Super Research and Development Team
Researchers, Creatives and Developers
Do you want to drive with a 3D and 4K viewer for an immersive experience? Do you want to create driving experiences linked to innovation or the theme of your event? From Augmented Virtual Reality to Artificial Intelligence, our R&D Team will churn out for you all the most amazing and engaging high-tech "goodies" for cutting-edge events and services!
Super Team Logistics & Operations
To have the Simulator you want, how you want it, where you want it
Let us know which simulator you want, how you want it, when you want it and where you want it: we will take care of everything, from configuration to shipping and delivery, from assembly and testing to disassembly! You won't have to worry about anything, we do everything. Just enjoy the Simulator and your event!
Super Team Graphic, Design, Photo & Video
Graphic designers, designers, photographers and videomakers
From the branding of the Simulator body, to the creation of graphic banners, from the branding of the virtual car to the creation of super attractive stands, from the creation of photographic services, videomaking, photo editing, we have everything you need to organize a memorable branded event!
Super Team Customer Service
Qualified Technicians, Customer Service, Hostesses and more
We have a team of assistants trained for every possible and imaginable need on your part, your clients and guests: from the reception to the technical operation of the simulator, to the organization of tournaments and prize competitions, we have all the best solutions ready to satisfy and sublimate all participants!
Super Team Finance & Investment
Well yes, we have this too!
Short or long-term rental, rental to own or purchase even with financing: we have solutions for every type of need and investment, from short-term events up to the purchase of Simulators for continuous and prolonged use. Our Finance Managers will offer you the most convenient formula for you!
Why Rental of Simulators for Events and Fairs?
ECONOMIC ADVANTAGES
• You always know how much you spend without surprises: all costs are fixed and predetermined;
• No capital immobilization;
• Maximum freedom: at the end of the contract you choose whether to continue, change or return the Simulator.
OPERATIONAL ADVANTAGES
• Always new and updated simulator;
• Make sure you have a simulator that is always in perfect condition;
• A consultant Fbrand dedicated at your disposal at all times, to support and advise you;
• A technician Fbrand available every day online and on site for software and hardware support in the correct use of the simulator.
MANAGEMENT ADVANTAGES
• Clear and transparent taxation;
• Deductibility of costs, deductibility of VAT and consultancy service for any clarification on the matter;
• All inclusive service;
• All the services for your user experience included in a single predetermined monthly fee.
MARKETING ADVANTAGES
• Our daily mission is to help companies increase customer flow and sales, develop their brand awareness, engage and satisfy their customers, organizing unique and successful events.
• This is supported by our passion, experience and expertise in marketing as well as technology.
What Exclusive Services You Will Get With Fbrand
Flexible and customized solutions for short or long corporate events. Possibility of rental with redemption for companies, entrepreneurs or pilots.
Develop your brand awareness and promote your image on the simulator body, on the virtual car, on the track and more.
You will never be alone: qualified technical staff will assist you and your guests for a unique, exciting and positive experience.
Transport, assembly, disassembly, on the day and time you want: Fbrand already has the best logistics solutions ready for you.
Develop your brand awareness and promote your image on the simulator body, on the virtual car, on the track and more.
Choose the color you want on the simulator, ask for modifications or special arrangements, even for the virtual car.
Entertain your guests even more with a virtual race with real-time time recording: also suitable for prize competitions.
If you want an even more fierce and fun competition you can create multiplayer challenges for 2 or more simulators.
With the Oculus VR headset, the virtual experience becomes even more realistic and exciting.
Our hostess and reception service allows to improve the involvement and experience of everyone in the event.
Not only to have photos and video memories to publish, but also to take advantage of the involvement during and after the event on social networks.
Each event has its own peculiarities and specific needs: ask for what you would like and we will provide you with our proposal.
Not just Simulator Rental: Fbrand is part of FGROUP
Rental for Corporate Events and Fairs
We bring you queues of customers and visitors, we make them entertained and excited in any type of event, fair, promotion, marketing initiative.
Design, Production and Sale of High-End Simulators
We design, produce and sell high-end professional driving simulators, handcrafted and made in Italy, also completely customized, for entrepreneurs, pilots and companies.
Professional Simulation Center
We host Professional Pilots, eSports Pilots, Team Building Events, Private Parties, Groups of Friends and Enthusiasts, in our Center with all the Simulators Fbrand available!
Total Quality Management
We adopt reference models (TQM) aimed at maximizing internal company performance and that of our customers, through processes and standards of the highest quality, ISO 9001 systems and more.
FGROUP is the only company in the world of Professional Driving Simulators to be ISO 9001 CERTIFIED
Super Guarantees for the Perfect Success of all your Events
Solidity and over ten years of experience on the market
We are a company with €100.000 of fully paid-up capital
The business is serious, here we deal with high-tech jewels and your interlocutor must be a serious, competent, solid operator!
Ministerial Certifications for Public Use
Avoid heavy fines, certify your events and stay calm
Do business peacefully and, if necessary, we support you with every bureaucratic aspect with simulator certification.
ISO 9001 Certification and Maximum Quality Standards
For all brands and divisions of our group
With the ISO 9001 Quality Certification, you can ensure the highest quality in all our services and business processes.
Hundreds of Testimonials and References
For years, our customers and the press have been talking about us
The continuity of our success over the years is also demonstrated by press articles and reviews on Simulators and Events Fbrand.
They say about us… Dozens of Reviews and Articles from the Press
Hundreds of Customers and Reviews on our Simulators and Events
We have worked with:
Thanks to Fbrand and at the F1 Simulator we exceeded our budgeted objectives by 25%: excellent product, very professional team, high quality service, very rewarding customer experience.
Diletta Capponi
District Manager Supervisor Sky Italy
A lot of people came to us to try both the new Audi A3 and the simulator: they marry very well. Many people were enthusiastic about testing the car and they loved the simulator: I also recommend it to other colleagues!
Andrea Maniaz
Manager Audi Gruppo Mandolini Auto Spa - Car Dealership
I chose Fbrand because she seemed transparent and professional from the first telephone contact. My goal was to provide leisure and entertainment for customers and it was successful: we had a truly remarkable increase in footfall and entertainment within the centre!
Alessio Placidi
Assistant Director - Globo Center Shopping Center L'Aquila
The event with the simulator and professional service Fbrand they worked great, they made a difference! There were delighted customers and endless queues vying for places to get on the simulator.
Michael Stay
Responsible for Tag Heuer Central Italy
The event was a great success, all customers and employees had fun. Staff Fbrand he was very good, very kind and helpful.
Eloise Costa
Trade Marketing Manager - Petronas Europe
From the very first day there was a queue of participants with the simulator which was used to its full potential. It is an event that is very successful if organized well, because every little detail must be taken care of. Those who participated once, came back the next day to try it again.
Leila Bigolin
Marketing Manager - Admiral Casino of Mendrisio
You fascinated us with this super machine, but only the image left us speechless, so we decided to choose you! The enthusiasm, the curiosity, the desire to try people helped us to reach the goal!
Michelle Pogliani
Optometrist and Store Manager - Optical Vision
We were looking for an activity linked to the world of sports driving capable of involving and entertaining guests during an event. The choice of Fbrand turned out to be correct and the results were satisfactory. The management was very professional. From the first contact to the event.
Lorenzo Segale
Account Manager - Caleidos Nexus for Vodafone
Some Case Studies
Sky Sport F1 at the Motorshow
“25% more sales than the event's expected goal. Fbrand it was a decisive solution for our objective, also in terms of brand positioning.”
Tag Heuer and Fabiani Jewelers
More 30% Sales and 8000 New Leads for Tag Heuer and Fabiani Jewelers with Fbrand and the GT Rally Simulator in front of the Orio Center Bergamo shopping center store.
Petronas R&T Center Turin
“The event was a great success, all customers and employees had fun. Staff Fbrand he was very good, very kind and helpful.”. The Truck Simulator Was Custom Made.
More Testimonials on Fbrand and on Simulators
Sky Italy
Mandolini Auto Dealership
Casino Admiral of Mendrisio
Optical Vision
Globo Center Shopping Center
PICTET Asset Management
We are here to transform your event into an unforgettable experience and to train the drivers of tomorrow…
Transform your every wish into a high-adrenaline reality!
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This website is not associated in any way with the Formula One group of companies and with the Formula E Holdings. F1, FORMULA ONE, FORMULA1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing BV FORMULA E, E-PRIX and related marks are trade marks of Formula E Holdings Limited.
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